What really is “Your Own Business” in MLM?
“Your business is what you have left if your company goes out of business.”
Your business is the RELATIONSHIPS and CONTACTS you have, regardless of company affiliation. These are the things you keep no matter what MLM you join!
A business has assets. Your main asset is your database of personal contacts. To truly build up “your own business,” you need to build this asset, the people you know, as much as you can.
Some business people have databases of hundreds, thousands, even millions of contacts. They can join a company, let all their contacts know about it, and often experience quick success. It’s not uncommon for people with large lists to join a company and within a few weeks they’ll have sponsored 10, 50, sometimes hundreds of people.
I often wonder . . .
If this business is about building up your contact database, then why is so little attention focused on it?
Possible Answers:
There’s no money in simply building up your contacts
You have nothing to offer people other than your current program
You’ve been told you can succeed by just signing up a few people (which is possible, but not common)
You don’t know what to say when trying to build a list
You don’t know how to go about adding people to your list
You’ve never been taught you need to do this
You don’t have a good way to communicate regularly with many people
I’m sure you can think of other reasons. But now – the answer:
What I like to call: CONTACT MARKETING
I’m sure you are beginning to grasp the importance of building up your contact database, and the reasons that may have hindered you in the past. In upcoming posts, we’ll look at ways and things you can do to begin focusing on your #1 business asset - your contact list!
(excerpt from “MLM Manifesto” by David Natiuk)


It’s sad. It’s common. Many new MLM companies go out of business. And even some that have been around for 10 or 20 years can close down. There are many causes: growing too fast, getting hit by governmental agencies, or just dying from attrition. Far too often in MLM, companies shut their doors or change into a different form and there’s no longer a place for you and your group.
The MLM business model has many strengths going for it. Robert Kiyosaki, famous author of the Rich Dad, Poor Dad series, wrote a book specifically about the many benefits of Network Marketing OTHER than making money.


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